Provided by: PR Newswire
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.
"National Geographic's 'Genius' debuted on the cable chart this week, kicking off its third season with a bang," said Paul Dergarabedian, Senior Media Analyst, Comscore. "On the broadcast chart, NBC programming snagged 5 of the top broadcast spots with a mix of reality and drama shows, rivaled only by Univison, who also grabbed 5 spots on the chart."
TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending March 21, 2021)
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending March 21, 2021)
[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]
The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.